Simplify Your Trademark Journey

Founded by a Hong Kong post-90s innovator, we revolutionize traditional industry practices, making trademark registration and management simpler and more flexible.

Vision

We believe that in the age of AI, businesses should no longer be burdened by costly and complex trademark procedures. Regitup aims to be a one-stop IP management platform that enables start-ups and SMEs to apply for and manage trademarks more efficiently and cost-effectively. Our vision is to create a transparent and effective environment where brands can concentrate fully on their business development and innovation.

Mission

Our mission is to transform the traditional intellectual property industry by leveraging technology and expertise to build a comprehensive platform that integrates data, education, and services, making trademark and brand management truly digital.

We are committed to:

Building a transparent system that provides accurate trademark insights to support client decisions.
Simplifying application and management with innovative tools to improve efficiency and outcomes.

Tatrina Lee

Founder

Master of Arts (Honours) in Cultural Studies, Lingnan University
Over 8 years of professional experience in trademark and brand protection
Served more than 300 SMEs and startups with practical IP solutions

Elvis Li

System and R&D Engineer

Specialized in AI development, cloud architecture, and system integration
IT course instructor at multiple institutions
Outstanding Project Award recipient of Youth Entrepreneurship Competition

Pi Chan

Technical Consultant

Over 10 years of experience as a Systems Engineer
Provided IT services and solutions to various businesses
Successfully managed 50+ SMB technology projects

Milestone

2022

Founder Tatrina spent five years at a traditional IP firm, gaining firsthand insight into the challenges clients face in trademark registration. Determined to rethink the old model, she founded Regitup, laying the groundwork for a digital transformation in IP management.

2023

Supported by the City University of Hong Kong (CityU) Seed Fund as a key incubated startup, we gained valuable resources and took a significant step forward on our journey of innovation.

2024

We entered the public spotlight with a Metro Radio feature, sharing how our startup spirit is reshaping traditional IP services. In the same year, we joined HKSTP's Ideation Programme, further solidifying our commitment to research and innovation.

2025

Admitted into the HKSTP Incubation Programme, gaining wider recognition and resources for growth. Awarded in multiple startup competitions, with our founder named among Hong Kong's Top 50 Entrepreneurs.